- Our Business model is very simple, we provide Bicycles at the least possible price and you sell the Bicycles at MRP.
- Next, we don’t have Brand MOQ, a typical bicycle shop to just place 4 – 5 brands needs to place around 160 cycles, (MOQ – 30 to 40), With Cycle World we place 15 + National & International Brands and most importantly Bicycle models with specifications like:
- R & D Approved
- Warranty Claimable
- Momentum & Fast Selling (Hand Picked by Cycle World team from 11+ years of selling experience with 50+ stores across PAN India.
Eg: If a prominent Brand has 20 models in 16 inch kids Bicycle category, we pick only 4 to 5 models which is liked and bought frequently by customers. Of Course, with no maintenance issues.
- Exclusive Models for Cycle World Customers from Prominent Bicycle Manufacturers, Tailor made with latest / endurance tech specifications in all price ranges.
- We want your valuable real estate to be occupied with fast moving Bicycles. The Stock Planning is done by our Planning Panel by taking inputs from Local market Intel, the Franchise owner and sales report of similar stores.
- After the first 3 to 6 months a clear concise idea of the Kinds & Sizes of Bicycles sold in the store (Location Wise) will be ascertained. If any cycles are not being sold. We would do the Stock Correction for your store. We will buy the unsold bicycles in order avoid dead Investment / Stock. The terms and conditions will be graded with quality of the Bicycles and has to be unused and damage free. The stock correction will be done without any kind of security deposits.
- Own Brand – G Sports & Fratelli (with Company Owned Manufacturing Plant) and Hi Land (USA) & Silverback (Germany) PAN India Distribution Rights.
- We have developed our brand G Sports and Fratelli to provide Bicycles with same specs of other Brand Bicycles with lesser MRP Tag and higher margins to the Franchises.
- Marketing Support – We encourage all our franchises to involve in marketing drives such as ATL activities – Wall Branding, Hoardings, Kids Bicycle Race. BTL Activities – Uploading customer purchase pictures in WhatsApp Status, Instagram, Facebook. Promotion by Placing Cycles in Canopy in Vantage points.
- Team Cycle World will provide maximum of 30% of the expenses incurred for any activities with prior mail approval.
- NPD (New Product Development) Team – We have a dedicated NPD headed by our CEO to develop new designs and most importantly to recognise brands like, SilverBack (Germany) when we are facing a stock crunch in premium cycle segment. We have also procured the “Chota Bheem” brand to produce the Chota Bheem cycles in the Kids range